Hi Readers,
Government from time to time keeps on initializing various schemes and campaigns like Swatch Bharat Mission, Beti Bachao Beti Padhao Abhiyan and Make in India, etc. to aware people of certain social issues and other things that can really affect our society in a positive way and hence the nation. The best way to aware people of these is to appoint some very popular personalities as their brand ambassador. A brand ambassador is a person or opinion leader or a community influencer who represents a brand to increase brand awareness and sales. In this case, it is mostly about creating awareness among the people by bringing into the light so that more and more people get aware of it. Their way of promoting these to their network makes a huge impact on society as most of the population follow them religiously and what they say or advocate really matters to them.
Government has now learned this trick and this is the reason why most of the government campaign or schemes has popular celebrities as their brand ambassador, for example, Amitabh Bachchan is the brand ambassador for City Compost Campaign which is a part of Swachh Bharat Mission that was launched back in 2014 by the Prime minister Shri Narendra Singh Modi. Similarly for Indian Psychiatric Society government has appointed Deepika Padukone as their brand ambassador to talk and promote a healthy mind and to make people aware of Mental Health. Given below is the list of brands and their appointed brand ambassadors. Questions from this topic are often asked in banking or other competitive examinations. It is recommended to note down the list in order to revise it later in the future.
List of Brand Ambassadors of Government Schemes & Campaign with Brand Name:
Name of the Person | Name of the Brand |
Amitabh Bachchan | City Compost Campaign |
Virat Kohli | Punjab National Bank |
Vidya Balan | Samajwadi Pension Yojna |
Piruz Khambatta | Make In India |
Shah Rukh Khan | West Bengal Brand Ambassador |
John Abraham | Arunachal Pradesh Tourism Ambassador |
Narendra Modi | Incredible India |
Nawazuddin Siddiqui | UP farmers’ scheme Samajwadi Kisan Beema Yojna |
PV Sindhu | Central Reserve Police Force (CRPF) |
Sachin Tendulkar |
Anti- liquor and
antidrug campaign of Kerala |
Sakshi Malik | Beti Bachao, Beti Padao campaign” in Haryana |
Amitabh Bachchan | Pulse Polio |
Dia Mirza | Swachh Saathi |
Madhuri Dixit | MAA- Mother’s Absolute Affection’ |
Deepika Padukone | Indian Psychiatric Society |
Steffi Graf | Kerala’s Ayurveda |
Shilpa Reddy | Confederation of Women Entrepreneurs (COWE) |
Baba Ramdev | Brand Ambassador of yoga and Ayurveda in Haryana |
Master Tiwari | Digital India |
Amitabh Bachchan | Swachh Bharat Abhiyan |
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