IBPS SO Marketing Officer Exam Highlights 

The much-awaited IBPS SO 2024 Notification has finally been released. The Institute of Banking Personnel Selection, or the IBPS, is the primary recruiting body that conducts online examinations to recruit eligible candidates for various posts in banking organizations. The IBPS conducts an online examination for the Specialist Officer (SO) post in various streams every year. These specialist posts include- Agriculture Field Officer, IT Officer, Marketing Officer, Law Officer, Rajbhasha Adhikari and HR/Personnel Officer. 

According to the 2024 IBPS SO Notification, the online registration for the IBPS SO posts will begin from August 01, 2024, and end by August 21, 2024. For completion of the IBPS SO online application process, candidates need to make sure they have also paid the application fee. According to the notification, the 2024 IBPS SO Prelims exam is expected to be held on November 09, 2024. The 2024 IBPS SO Mains exam is supposed to take place on December 14,  2024. The final stage of the IBPS SO exam, which is the Interview will be held in February or March of 2025. With only a few months left for exam preparation, candidates can gear up now. The IBPS SO recruitment 2024-25 is an excellent opportunity if you possess the required educational and professional qualifications. 

IBPS SO (Marketing) Highlights

Conducting AuthorityIBPS
Official Website https://www.ibps.in/
Name of the Posts Specialist Officer (Marketing)
Mode of application Online
Stages of Exam Three Stages-
  • Phase 1- Preliminary Exam
  • Phase 2- Mains Exam
  • Phase 3- Interview
Maximum marks & Time duration
  • Phase 1 (Preliminary Exam)- 150 marks, 2 hours
  • Phase 2 (Mains Exam)- 60 marks, 45 minutes
  • Phase 3 (Interview)- 100 marks
Online registration including Edit/Modification of Application August 01, 2024 to August 21, 2024
Payment of Application Fees/ Intimation Charges (Online) August 01, 2024 to August 21, 2024
Download of call letters for Online examination – Preliminary November 2024
Online Examination – Preliminary November 09, 2024
Result of Online exam – Preliminary December 03, 2024 to December 10, 2024
Online Examination – Main December 14, 2024 (Tentative)
 

IBPS SO Marketing Officer Vacancy 2024 

The IBPS SO vacancy 2024 for Marketing Stream will be divided between the General and Reserved categories. The IBPS AFO Recruitment for 2024 offers 205 vacancies for Marketing Officer. Category-wise vacancies and other relevant details can be found in the official notification. Interested candidates should carefully review the information provided on the IBPS website for detailed and up-to-date information on the IBPS Marketing Officer Recruitment 2024. Please refer to the table below for IBPS SO 2024 recruitment vacancies. Detailed IBPS SO 2024 vacancies for the Marketing Stream category wise are given below.

S.NOBANKSCSTOBCEWSURTOTALOut of Which (PwBD)
HIOCVIID
1 BANK OF BARODA NR NR NR NR NR NR NR NR NR NR
2 BANK OF INDIA 0 0 0 0 0 0 0 0 0 0
3 BANK OF MAHARASHTRA NR NR NR NR NR NR NR NR NR NR
4 CANARA BANK 0 0 0 0 0 0 0 0 0 0
5 CENTRAL BANK OF INDIA NR NR NR NR NR NR NR NR NR NR
6 INDIAN BANK NR NR NR NR NR NR NR NR NR NR
7 INDIAN OVERSEAS BANK 1 0 1 1 2 5 0 0 0 0
8 PUNJAB & SIND BANK NR NR NR NR NR NR NR NR NR NR
9 PUNJAB NATIONAL BANK 30 15 54 20 81 200 2 2 2 2
10 UCO BANK 0 0 0 0 0 0 0 0 0 0
11 UNION BANK OF INDIA NR NR NR NR NR NR NR NR NR NR
TOTAL 31 15 55 21 83 205 2 2 2 2

IBPS SO Marketing Officer Exam Pattern 

A thorough grasp of the IBPS SO exam structure is imperative for attaining a competitive edge. In recent years, the examination protocol has incorporated sectional timings, necessitating candidates to judiciously allocate time across different sections. This entails managing time effectively to tackle all questions within the stipulated timeframe. Acquainting oneself with the exam format and honing skills through practice with past papers and mock assessments can substantially bolster a candidate's performance and augment their prospects of success. Familiarity with the nuances of the exam pattern enables candidates to strategize efficiently, maximizing their potential to excel on exam day. Additionally, staying abreast of any updates or modifications in the examination guidelines is paramount for thorough preparation. The IBPS Marketing Officer exam pattern consists of three stages, as mentioned below. 

  • Prelims 
  • Mains 
  • Interview 

A penalty of 0.25 marks will be deducted for every incorrect answer, and an unattempted question will not be awarded any marks. 

IBPS SO Marketing Officer Prelims Exam Pattern 

The IBPS SO Marketing Officer Prelims exam pattern comprises three sections: Reasoning, English Language, and Quantitative Aptitude. To progress to the next stage, candidates must qualify for both overall and sectional merit. This means achieving minimum cutoff scores in each section and an overall cutoff score set by the exam conducting authority. Meeting these criteria is essential for advancing to the subsequent stage of the examination process. The detailed IBPS SO Exam Pattern and Syllabus for Marketing post is provided below. 

S. No.Name of testMedium of ExamNo.of questionsMaximum MarksDuration
1 English Language English 50 25 40 Minutes
2 Reasoning English & Hindi 50 50 40 Minutes
3 Quantitative Aptitude English & Hindi 50 50 40 Minutes
  Total   1501252 Hours

IBPS SO Marketing Officer Mains Exam Pattern 

Once you qualify for the Prelims, you will be called for the IBPS SO Marketing Officer Mains exam. IBPS Marketing Officer Mains exam pattern 2024 will consist of only one section, i.e., Professional knowledge, where your hold on your respective subject will be tested. More details about the IBPS SO 2024 Mains exam pattern for the Marketing Officer exam are provided in the table below. 

Name of the TestNo. of QuestionsMaximum MarksMedium of ExamDuration
Professional Knowledge 60 60 English & Hindi 45 minutes

IBPS SO Marketing Officer Interview 

Candidates who successfully clear the IBPS SO Marketing Officer Mains exam will progress to the Interview stage. The online exam and interview carry weightages of 80% and 20%, respectively. The final merit list is determined by combining scores from the IBPS SO Marketing Mains exam and the Interview. The Interview carries 100 marks. For general category candidates, the minimum qualifying marks are set at 40%, while for reserved categories, it is 35%. 

IBPS SO Marketing Officer Exam Language 

Candidates can opt to take the IBPS SO Marketing Officer Scale 1 exam in either Hindi or English, except for the English Language section, which must be attempted in English only. This flexibility accommodates candidates' language preferences and ensures a fair examination process. 

IBPS SO Marketing Officer Syllabus 

Prior to commencing preparation for the IBPS SO Marketing Officer exam 2024, it's crucial to review the comprehensive IBPS SO syllabus specific to the Marketing Officer position. The exam primarily covers English Language, Quantitative Aptitude, Reasoning, and Marketing domains. Understanding the syllabus ensures candidates know what subjects to focus on and facilitates targeted preparation to maximize their chances of success in the examination. The expected IBPS SO Marketing Officer syllabus 2024 is given below. 

IBPS SO Marketing Officer Prelims Exam Syllabus

SectionTopics
Quantitative Aptitude Time and Work, Mensuration, Average, Average, Mixture and Allegations, Permutation and Combination, Probability, Data Interpretation, Ratio & Proportion, Simplification, Percentages, Set Theory, Approximation, Surds & Indices, Percentage, Profit & Loss, Simple & Compound interest, Partnership, Ages, Quadratic Equations, Number Series
English Language Grammar, Vocabulary, Reading Comprehension, Passage Making, Error Spotting, Jumble Words, Sentence Framing, Fill in the Blanks
Reasoning Puzzles, Seating Arrangement - Circular, Square and Linear, Data Sufficiency, Directions and Distance, Coding Decoding, Blood Relations, Inequality, Syllogism, Machine Input Output, Verbal Reasoning, Ordering and Ranking, Arrangement and Pattern, Scheduling, Distance and Direction, Ranking

IBPS SO Marketing Officer Mains Syllabus

SubjectSyllabus
Marketing Management Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting;
Product Management Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG, matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization
Sales Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.
Marketing Management Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.
Retail Marketing Retail marketing and management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.;
Services/Digital Marketing Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO);
Brand Management Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.;
Product Management Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization
Consumer Behaviour Consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions
Integerated Marketing Communications (IMC) IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986
Advanced Marketing Techniques Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR;

IBPS SO Marketing Officer Exam Dates 

With the IBPS SO Official Notification 2024 released and candidates are eager to begin preparing for the new exam cycle. . The IBPS SO recruitment 2024 for Marketing Officer Scale 1 contains all the important dates like application opening and closing date, fee payment date, IBPS SO Exam Date, result date, and other details. The IBPS SO 2024 exam for Prelims  is expected to be conducted on November 09,  2024. The IBPS SO Marketing Officer Mains 2024  is expected to take place on December 14, 2024.  The actual exam dates will be made public at a later date. The complete details of the IBPS Marketing Officer exam pattern are mentioned in the table below. 

IBPS SO Important Dates 

EventsTentative Dates
Online registration including Edit/Modification of Application August 01, 2024 to August 21, 2024
Payment of Application Fees/ Intimation Charges (Online) August 01, 2024 to August 21, 2024
Download of call letters for Online examination – Preliminary November 2024
Online Examination – Preliminary November 09, 2024 (Tentative)
Result of Online exam – Preliminary December 03, 2024 to December 10, 2024
Online Examination – Main December 14, 2024 (Tentative)
Download of call letters for interview To be notified later
Conduct of interview February/March 2025
Provisional Allotment April, 2025

IBPS SO Marketing Officer Salary

As an IBPS Specialist Officer Scale 1 in the Marketing stream, you can expect to receive a competitive salary package complemented by various perks and allowances. The salary structure typically includes basic pay, along with allowances such as Dearness Allowance (DA), House Rent Allowance (HRA), and Travel Allowance (TA), among others. The exact amount of HRA may vary depending on the location of your posting. Additionally, other benefits such as medical insurance, pension, and loan facilities may also be provided, ensuring a comprehensive and attractive compensation package for Specialist Officers in the Marketing stream. Detailed IBPS Specialist Officer Salary for the Marketing stream is given in the table below. 

PostSalary
IBPS SO (Marketing Officer) Basic Pay - Rs. 36,000/- Per month
Gross Income - Rs. 58,240/- Per month

IBPS SO Marketing Officer Job Profile 

IBPS SO recruitment 2024 presents an excellent opportunity to secure a position in the Government sector, with roles like the IBPS Marketing Officer included. As an IBPS Marketing Officer, you will be responsible for managing a diverse array of tasks and responsibilities. Let us look at the role and job profile of the IBPS Marketing Officer Scale 1 below. 

  • Promote the bank and its business and formulate policies 
  • Supporting the marketing manager in overseeing the department’s operations 
  • Handle different aspects of marketing 
  • Research and analyze market trends, competitor offerings, demographics and other information that affects marketing strategies 
  • Approves all marketing campaigns and plans before they are implemented 

IBPS SO Marketing Officer Eligibility Criteria

Reviewing the IBPS SO Eligibility Criteria for the Marketing Stream is essential to ensure your application remains valid throughout the recruitment process. The criteria encompass aspects such as nationality, educational qualifications, age limit, and details regarding age relaxation. Familiarizing yourself with these requirements helps avoid oversights and ensures compliance, thereby increasing the chances of a successful application in the IBPS SO recruitment process. You can check the IBPS SO eligibility criteria below. 

IBPS Marketing Officer Educational Qualification 

Candidates aiming to qualify for the IBPS SO Marketing exam must possess a Bachelor's degree and have successfully completed a 2-year MBA program specialized in Marketing or hold an equivalent degree in a related field of Marketing. Details regarding the educational criteria for IBPS SO Marketing Officer Scale 1 are given below. 

Name of the PostEducational Qualification
Marketing Officer (Scale I) Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing

IBPS Marketing Officer Age Criteria

To be eligible for applying to the IBPS SO Marketing Officer Scale 1 post, candidates must fall within a defined age range. Reserved category applicants are entitled to claim age relaxation in accordance with government regulations. During the IBPS Marketing Officer interview stage, candidates must furnish all required documents to support their age relaxation claim. 

Name of the PostAge
Marketing Officer (Scale I) Min- 20 years / Max- 30 years

IBPS SO Marketing Officer Exam Books 

In preparation for the IBPS Marketing Officer exam, it's vital to have access to quality study resources. These resources, which can include comprehensive notes and relevant books, play a crucial role in aiding candidates' understanding of key concepts and topics. By utilizing effective study materials, candidates can enhance their preparation and increase their chances of performing well in the examination. Given below is the list of important IBPS Marketing Officer books that can be useful in your exam. This will save you time from searching for good study material here and there. 

Name of bookAuthor
A Modern Approach To Verbal & Non-Verbal Reasoning Revised Edition R. S. Aggarwal
A New Approach to Reasoning Verbal and Non-Verbal 1st Edition BS Sijwali, Indu Sijwal
The Hand on Guide to Analytical Reasoning and Logical Reasoning Peeyush Bhardwaj
Quantitative Aptitude For Competitive Examinations 17th Edition R. S. Aggarwal
Magical Book On QuickerMaths 3 Edition M Tyra
Quantitative Aptitude Test N. K. Singh
Objective English for Competitive Examinations Hari Mohan Prasad, Uma Rani Sinha
Objective General English 22nd Edition R. S. Aggarwal, Vikas Aggarwal
Objective English 4 Edition Edgar Thorpe
Computer for Competitive Exams: Fundamental of Computer with MCQs : Fundamentals of Computer with Multiple Choice Questions 1st Edition RPH Editorial Board
Objective Computer Awareness for General Competitive Exams 1st Edition R Pillai
IBPS Specialist Officer CWE LAW Officer Online Exam Practice Work Book Kiran Prakashan
CWE-IBPS Bank-HR Specialist/Personal officer Complete Book Priyanka Prakashan
CWE-IBPS Bank-Marketing Specialist Officer Exam: Complete Book Priyanka Prakashan
CWE-IBPS Bank Agriculture Field Officer Exam Complete Book Priyanka Prakashan

IBPS SO Marketing Officer Previous Year Cut-off 

Having a comprehensive understanding of all aspects of the IBPS SO exam provides a foundational insight into the IBPS Marketing Officer Scale 1 examination. Reviewing previous year cutoffs for the IBPS Marketing Officer role offers valuable insights into the minimum attempts required to qualify for the merit list. Therefore, it is imperative to examine previous year cutoffs for the IBPS SO Marketing stream, as it assists in tailoring preparation strategies accordingly for optimal performance in the examination. 

IBPS SO Mains Cut Off 2023-24

Post NameURSCSTOBCEWSHearing ImpairedOrthopaedically ImpairedVisually ImpairedIntellectual Disability
IT Officer (Scale I) 14.75 9.5 7.75 13.5 14 10.75 10.5 19 10.25
Agriculture Field Officer 29 27.75 23.25 29 29 25 25.25 23.5 17.75
Rajbhasha Adhikari (Scale I) 23 23 18.5 23 23 NA 25 NA NA
Law officer (Scale I) 34.5 28.5 NA 34.25 34.5 NA NA NA NA
HR/Personnel Officer (Scale I) 19.5 19.5 15.5 19.5 19.5 18.75 12 10.5 36.25
Marketing Officer (Scale I) 21 16.75 16.75 16.75 21 18 17.5 23.25 18.75

IBPS SO Mains Cut Off 2022

PostCut Off for Shortlisting for Interview (Out of 60)
Category
SCSTOBCEWSURHIOCVIID
IT Officer (Scale I) 10.25 11 13.25 13.75 13.75 15 11.75 17.25 14
Agriculture Field Officer (Scale I) 27 22.25 27.50 27.50 27.50 19.75 27 24.50 20.75
Rajbhasha Adhikari (Scale I) 27.75 25.25 27.75 27.75 27.75 NA NA NA NA
Law officer (Scale I) 26.25 26.25 19.25 21.25 26.25 NA 17.50 16.75 18
HR/Personnel Officer (Scale I) 16 12.50 20.75 21.50 21.50 NA 12.50 22.50 28.25
Marketing Officer (Scale I) 21.75 19 22.50 20 22.75 25.25 17.25 18.25 NA

IBPS SO Maximum Scores and Cut-Offs 2022 in Each Objective Test

Name of the TestMaximum MarksPostCut Off
SC/ ST/ OBC/ PWBDEWS/ General
Professional Knowledge 60 IT Officer (Scale I) 10.25 12.75
Agriculture Field Officer (Scale I) 19.25 23.00
Rajbhasha Adhikari (Scale I) 24.25 27.75
Law officer (Scale I) 16.75 21.25
HR/Personnel Officer (Scale I) 12.00 16.00
Marketing Officer (Scale I) 16.00 19.50

Maximum Scores and Cutoffs in Objective Test 2021

IBPS SO Marketing Officer Maximum Scores and Cut-offs 2021

Name of the TestMaximum MarksCut off
SC/ ST/ OBC/ PWBDEWS/ General
Professional Knowledge 60 12.50 16.25

Total Score & Cut-offs in Professional Knowledge

IBPS SO Marketing Officer Professional Knowledge Total Score & Cut-offs 2021

CategoryCut-offs for shortlisting for interview (Out of 60)
Scheduled Caste (SC) 16.25
Scheduled Tribe (ST) 16.25
Other Backward Classes (OBC) 16.25
Economically Weaker Section (EWS) 16.25
General (Gen) 16.25
Hearing Impaired (HI) 13.00
Orthopaedically Challenged (OC/Locomotor Disability) 16.75
Visually Impaired (VI) 12.50
Intellectual Disability (ID & Others) 13.25

IBPS SO Prelims Sectional Cut Off 2021- Marketing Officer 

Sr.NoName of TestMaximum MarksCut-off
SC/ST/OBC/PWBDEWS/General
1 English Language 25 5.00 7.75
2 Reasoning  50 1.50 5.75
3 Quantitative Aptitude 50 3.50 8.50

IBPS SO Prelims Overall Cut Off 2021- Marketing Officer 

Posts NameSCSTOBCUREWS
Marketing Officer 24 23.63  24  24 24

IBPS SO Marketing Cut Off 2020-21: Maximum Scores (Combined Scores in Online Main Examination and Interview Out of 100)

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 62.33 51.40 63.73 66.67 75.47 45.93 63.00 NA NA

IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100)

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 53.00
30/06/1992
45.27
20/04/1997
57.53
29/07/1995
58.33
05/08/1997
63.53
13/02/1997
39.07
10/06/1989
63.00
29/07/1994
NA NA

IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100) Reserve List

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 52.13 41.53 57.00 57.27 63.00 NA 50.73 40.67 NA

IBPS SO Marketing Officer Free Mock Test 

Incorporating regular practice sessions into your study schedule is crucial when preparing for the IBPS SO Marketing Officer exam. Consistent practice not only improves your speed but also enhances accuracy, ensuring you can effectively tackle the exam's challenges. ixamBee, a trusted resource for banking aspirants, offers comprehensive support to help you realize your dreams. By engaging with the IBPS SO Marketing Mock Tests , you can hone your skills and familiarize yourself with the exam format. These practice tests are designed to simulate the actual exam environment, allowing you to assess your readiness and identify areas for improvement. With ixamBee's assistance, you can strengthen your preparation and confidently approach the IBPS SO Marketing Officer exam, paving the way for success in your banking career aspirations. 

IBPS SO Marketing Officer Online Course 

IBPS SO jobs offer promising career prospects for candidates who successfully navigate the challenges of the IBPS Marketing Exam. Many candidates may feel uncertain about how to best prepare for this exam. To provide effective guidance, ixamBee has developed a comprehensive IBPS SO Marketing Officer Online Course. This course offers a wealth of resources including study notes, video lessons, live classes, interview guidance, and more. With access to these resources, candidates can strengthen their understanding of key concepts, enhance their skills, and prepare thoroughly for the IBPS SO Marketing Exam. The course is designed to equip candidates with the knowledge and confidence needed to excel in the examination, thereby opening doors to a bright and rewarding career in the banking sector.