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    Question

    Marketing efficiency is essentially the degree of market performance. It is defined as:

    A ratio of marketing input to market output Correct Answer Incorrect Answer
    B ratio of marketing input to market surplus Correct Answer Incorrect Answer
    C ratio of market output to marketing input Correct Answer Incorrect Answer
    D ratio of market output to market demand Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Marketing efficiency is the ratio of market output (satisfaction) to marketing input (cost of resources). An increase in ratio represents improved efficiency and vice versa.

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