Question

    All of the following are considered to be drawbacks of

    local marketing EXCEPT:
    A it can drive up manufacturing and marketing costs by reducing economies of scale. Correct Answer Incorrect Answer
    B it can create logistical problems when the company tries to meet varied requirements Correct Answer Incorrect Answer
    C it can attract unwanted competition. Correct Answer Incorrect Answer
    D it can dilute the brand's overall image. Correct Answer Incorrect Answer

    Solution

    The correct answer is C

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