Question

    ____ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics, or behavior who might require separate products or marketing mixes.

    A Product differentiation Correct Answer Incorrect Answer
    B Market segmentation Correct Answer Incorrect Answer
    C Market targeting Correct Answer Incorrect Answer
    D Market positioning Correct Answer Incorrect Answer

    Solution

    The correct answer is B

    Practice Next
    ×
    ×