New Enroll for RBI, PFRDA & NABARD Intro Class! April 18 at 9:15 PM

    Question

    _______ is the concept under which a company carefully

    integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
    A The promotion mix Correct Answer Incorrect Answer
    B Integrated international affairs Correct Answer Incorrect Answer
    C Integrated marketing communications Correct Answer Incorrect Answer
    D Integrated demand characteristics Correct Answer Incorrect Answer

    Solution

    The correct answer is C

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