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    Question

    Market Targeting is a process of

    _____.
    A Subdividing the customers in the market to groups having simillar needs Correct Answer Incorrect Answer
    B Placing the product in the collective mind set of the customers. Correct Answer Incorrect Answer
    C Choosing the market segments that the firm hopes to offer its products or services. Correct Answer Incorrect Answer
    D Offering one product to all the markets. Correct Answer Incorrect Answer

    Solution

    The correct answer is B

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