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    Question

    What is the second step in the consumer decision-making

    model?
    A Purchase decision Correct Answer Incorrect Answer
    B Problem Recognition Correct Answer Incorrect Answer
    C Information search Correct Answer Incorrect Answer
    D Alternative evaluation Correct Answer Incorrect Answer

    Solution

    Information Search: After recognizing the need, the consumer seeks information about available options. This search can involve gathering information from various sources like friends, family, online reviews, or visiting stores.

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