Question

What is the second step in the consumer decision-making

Q: What is the second step in the consumer decision-making model?

InformationSearchAfterrecognizingtheneedtheconsumerseeksinformationaboutavailableoptionsThissearchcaninvolvegatheringinformationfromvarioussourceslikefriendsfamilyonlinereviewsorvisitingstores

model?

A Purchase decision

B Problem Recognition

C Information search

D Alternative evaluation

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What is the second step in the consumer decision-making

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