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    Question

    A flour mill opening its retail outlet is an example

    for
    A Horizontal integration Correct Answer Incorrect Answer
    B Forward integration Correct Answer Incorrect Answer
    C Conglomerationa Correct Answer Incorrect Answer
    D Backward integration Correct Answer Incorrect Answer

    Solution

    Forward integration - A flour mill opening its own retail outlet is an example of forward integration as the mill is extending its activities into the forward stages of the marketing channel.

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