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    Question

    Which of the following marketing concepts involves

    dividing a market into distinct groups of buyers based on their needs, characteristics, or behaviour, who may require different products or marketing mixes?
    A Product differentiation Correct Answer Incorrect Answer
    B Market segmentation Correct Answer Incorrect Answer
    C Market targeting Correct Answer Incorrect Answer
    D Market positioning Correct Answer Incorrect Answer

    Solution

    Market segmentation involves identifying and dividing a broad market into subsets of consumers who have common needs and priorities. This allows for more precisely targeted marketing strategies and product offerings.

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