Decision support system (DSS) – DSS is computer information system used to analyse the firm’s databases and turn them into information useful for decision making. DSS typically includes analytical and report-writing features, thus enabling users to translate new data into a form useful for decision support.
Breadth of product line refers to ______ a store carries.
The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:
By using social media to focus on unmet customer needs, it enables marketers to focus on:
A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their envi...
All transportation modes can be evaluated by using all of the following criteria, except:
Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiri...
Kraft Indian launched a specific microsite for new Indian who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraf...
Each of the following is a technique for handling objections EXCEPT:
Coupons, sweepstakes, and samples are examples of:
A women's clothing store having only one outlet likely falls under what form of ownership?
