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    Question

    ______ is a decision-making process in which an

    individual makes a choice that is satisfactory rather than optimal.
    A Rationality Correct Answer Incorrect Answer
    B Satisficing Correct Answer Incorrect Answer
    C Stereotyping Correct Answer Incorrect Answer
    D Objectivity Correct Answer Incorrect Answer
    E Proactivity Correct Answer Incorrect Answer

    Solution

    Satisficing is a decision-making process in which an individual makes a choice that is satisfactory rather than optimal.2 It would require a great deal of effort – and may not even be possible – to gather all the necessary information in order to make the best decision, and satisficing thus represents the kinds of decisions we are actually capable of making. Satisficing is all about making ‘good enough’ decisions instead of perfect ones.

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