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Operational decisions are determinations made in regard to the routine, ongoing activities in the functional areas of an organization. These relate to day-to-day functioning or operations of business. Middle and lower-level managers take these decisions. Strategic decisions are important decisions which affect objectives, organisational goals, and other important policy matters. These decisions usually involve huge investments or funds. These are non-repetitive in nature. Deciding the location of the plant is a strategic decision to optimally manage the logistics cost and manage the supply chain efficiently. These decisions involve huge investments, made by the firm, in acquiring building(s), arranging and installing plant and machinery.
The four additional Ps of services marketing include each of the following EXCEPT:
Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________, because they are intangible.
Marketing offers are also called _______ which is a set of benefits that marketing people promise to consumers to satisfy their needs.
NIKEiD.com is an example of a service that allows for:
Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 mi...
An experiment involves the manipulation of a(n) _________ variable.
Components of a consumer's income include:
A different market segment usually requires a different marketing action that in turn means greater costs. If increased revenues do not offset extra cos...
Shambu stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:
A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
