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The initiative to promote “Start-ups, Women and Youth Advantage Through eTransactions” (SWAYATT) on GeM was first launched in February 2019. The intent of SWAYATT 2019 was to promote inclusiveness of various categories of sellers and service providers on the portal, by taking proactive steps to facilitate their training and registrations of such specific category of manufacturers and sellers, develop women entrepreneurship and encourage participation of MSME sector and Start-ups in public procurement. Government e Marketplace (GeM) - GeM is a Section 8 company setup under the administrative control of the Department of Commerce, Ministry of Commerce and Industry, for procurement of goods and services by Central Ministries, State Departments, PSEs and Autonomous Bodies. Social inclusion is a core value at GeM and we are focused on increasing participation from under-served sellers who face challenges in public procurement
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