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The use of "a" is appropriate when introducing a singular, countable noun for the first time. In the context of the sentence, it suggests that the party was memorable, but it's not a specific, known event. The use of "a" implies that there could be many memorable parties, and this is just one of them.
All of the following marketers would consider unethical practices by consumers, except:
One reason for using magazines as an advertising medium is:
Examples of possible barriers to entry include all of the following with the exception of:
Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
The type of need which a person is shy to admit is known as ___________.
_____________ marketing concept can lead to marketing myopia.
When customers buy services they consider the ___________ costs such as time.
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
For marketers, the primary objective of coupons is to:
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the...
