Paper is not only useful for preserving information. ………………………………………….. What would birthdays be like without this material, which performs the role of building excitement and anticipation better than all others? I have received presents wrapped in cloth, or hidden in a cupboard, but nothing has the magic of wrapping paper . A present really isn’t a present unless it is wrapped in paper. It is the paper that, by concealing and revealing an object, ritualizes the act of giving and receiving, turning that object into a gift.