Give one word substitutes for the following from the choices given below them.  Excessive and insincere praise, given especially to further one’s own interests. 

Disparage (Incorrect Option): "Disparage" means to speak about someone or something in a way that shows strong disapproval or contempt. It is the opposite of praise and does not specifically convey insincere or exaggerated praise.   Belittle (Incorrect Option): "Belittle" means to make someone or something seem less impressive or important. Like "disparage," it involves a negative assessment rather than excessive and insincere praise.   Flattery (Correct Answer): "Flattery" refers to excessive and insincere praise, often given to gain favor, influence, or achieve some personal interest. It involves complimenting someone in a way that may not be entirely genuine.   Derogate (Incorrect Option): "Derogate" means to detract from the worth or value of something. While it involves criticism, it is not specifically related to insincere praise.