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The money market primarily facilitates lending and borrowing of funds between banks and entities like Primary Dealers (PDs). Banks and PDs borrow and lend overnight or for the short period to meet their short term mismatches in fund positions. This borrowing and lending is on unsecured basis. · ‘Call Money’ is the borrowing or lending of funds for 1day. · Where money is borrowed or lend for period between 2 days and 14 days it is known as ‘Notice Money’. · ‘Term Money’ refers to borrowing/lending of funds for period exceeding 14 days but to 1 year More than 1 year is not a part of money market but capital market.
In terms of the communication process, the source is:
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
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A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
The interaction rate is
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Consumers' ability to perceive taste differences in chocolate bars is an example of:
According to marketing managers, each of the following is an example of a sales driver EXCEPT:
Interpreting information so that it is consistent with your attitudes and beliefs is called:
In planning and obtaining publicity, a frequently used tool is the: