Solution

Elderly individuals who bank with Bandhan Bank can now celebrate a new initiative tailored just for them, known as ‘INSPIRE’, recently introduced by the bank. The ‘INSPIRE’ program extends the existing perks, including preferential interest rates, priority banking services, and doorstep banking facilities, to senior citizen customers of the bank Additionally, this initiative offers life care benefits such as exclusive discounts on medication purchases, diagnostic services, and medical treatments. Partnering with healthcare service providers, the program provides concessions on doctor consultations, medical check-ups, and dental care. The bank also has plans to introduce added features, such as direct access to phone banking officers, to enhance the overall banking experience for senior citizen customers.