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    Question

    Read the following passage and answer the next 4 question  Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject. The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard.

    Shannon-Weaver’s original model of communication consist of _________ components.

    A Eight Correct Answer Incorrect Answer
    B Nine Correct Answer Incorrect Answer
    C Five Correct Answer Incorrect Answer
    D Six Correct Answer Incorrect Answer
    E Seven Correct Answer Incorrect Answer

    Solution

    Shannon and Weaver model is the most popular model of communication . Shannon and Weaver's original model contains five elements: ·         information source, ·         transmitter, ·         channel or signal, ·         receiver, and ·         destination   The information source is where the information is stored. In order to send the information, the message is encoded into signals, so it can travel to its destination. After the message is encoded, it goes through the channel which the signals are adapted for the transmission. In addition, the channel carries any noise or interference that might lead to the signal receiving different information from the source. After the channel, the message arrives in the receiver and is reconstructed (decoded) from the signal before finally arriving at its destination.   Other models of communication are:

    • Aristotle Model of Communication – speaker is the central position and suggests that the speaker is the one who drives the entire communication
    • Berlo’s Model of Communication – also called SMCR model (Sender, Message, Channel, receiver)
    • Schramm’s Model of Communication – built on Shannon weaver model and added that coding and decoding are the two essential processes of an effective communication
    Barnlund or t he transactional model of communication

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