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    Question

    Read the following passage and answer the next 4 question  Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject. The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard.

    What is “C” in Berlo’s SMCR Model of communication?

    A Channel Correct Answer Incorrect Answer
    B Communicate Correct Answer Incorrect Answer
    C Clear Correct Answer Incorrect Answer
    D Correspondence Correct Answer Incorrect Answer
    E Code Correct Answer Incorrect Answer

    Solution

    In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication. He described factors affecting the individual components in the communication making the communication more efficient.

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