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    Question

    Read the following passage and answer the next 4 question  Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. This may sound simple, but communication is actually a very complex subject. The transmission of the message from sender to recipient can be affected by a huge range of things. These include our emotions, the cultural situation, the medium used to communicate, and even our location. The complexity is why good communication skills are considered so desirable by employers around the world: accurate, effective and unambiguous communication is actually extremely hard.

    Linear model of communication involves: -

    A One way communication Correct Answer Incorrect Answer
    B Presence of Noise Correct Answer Incorrect Answer
    C Absence of feedback Correct Answer Incorrect Answer
    D None of the above Correct Answer Incorrect Answer
    E All of the above Correct Answer Incorrect Answer

    Solution

    The three  most well known  models  for  communication  are Linear, Interactional, and Transactional: ·         Linear model - A linear model of communication envisages a one-way process in which one party is the sender, encoding and transmitting the message, and another party is the recipient, receiving and decoding the information. According to the model, many things can affect the one-way communication process. For instance, the choice of channel selected may affect the way a receiver interprets a message. Also, a number of disruptions can occur at any point – they're known as ‘noise’. It can include ‘psychological noise’, whereby the psychological state of the receiver will affect the interpretation of the message, including stress, anxiety, anger and so on ( Presence of Noise ).  Since it is one way, there is no feedback involved in this model of communication (Absence of feedback). It is used in broadcast advertising. ·         The  interaction model of communication  describes  communication  as a two-way process in which participants alternate positions as sender and receiver and generate meaning by sending and receiving feedback within physical and psychological contexts ·         Transactional model of communication  is the exchange of messages between sender and receiver where each take turns to send or receive messages. ... The  model  is mostly used for interpersonal  communication  and is also called circular  model of communication .

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