Planning involves
A) Forecasting
B) Choice among alternative courses of action.
C) Wishful thinking
D) Decision only by production manager
The planning function of management includes Establishing objectives, Developing premises, Determining alternative courses of action, formulation of plans, securing co-operation and follow-up on plans.
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
All of the following are suitable reasons why Target entered Canada except:
Which of the following best illustrates the concept of derived demand?
In Macroeconomics, ‘macro’ is taken from the word ‘makro’, which means big. To which language does ‘makro’ belong?
The concept of is the fundamental concept underlying all marketing activities.
The competitive situation where airtel, idea, and Jio control over 90 percent of the mobile phone market is called a(n):
A Ford dealership would be classified under what form of ownership?
Which of the following is NOT a step-in reduction of customer defection?
An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
Examples of possible barriers to entry include all of the following with the exception of:
