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To provide enhanced support to the healthcare sector amid the pandemic, State Bank of India (SBI) has launched the Aarogyam healthcare business loan. Under the scheme the entire healthcare ecosystem such as hospitals, nursing homes, diagnostic centres, pathology labs, manufacturers, suppliers, importers, logistic firms engaged in critical healthcare supply can avail of loans up to Rs 100 crore (as per the geographic location) repayable in 10 years.
Suggestive selling is a type of:
Marketing research attempts to identify and define both marketing _____ and _______.
Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are ________ customers.
Which statement below is incorrect as it relates to the concept of inseparability?
The objectives of a customer relationship management strategy must consider a company’s specific situation and its:
A store selling over the Internet 24/7 is characterized with relatively _____ active customer involvement and relatively _______ active retailer involve...
In thinking about starting an ad campaign on Facebook, the brand manager considers
Each of the following is an example of how services to consumers are adding dimensions of authenticity EXCEPT:
Within the buying centre, influencers are people who:
According to marketing managers, each of the following is an example of a sales driver EXCEPT:
