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The DAY-NRLM is essentially a poverty relief programme of the Central government. It was launched as ‘Aajeevika – National Rural Livelihoods Mission (NRLM)’ by the GOI’s Ministry of Rural Development in the year 2011. It was renamed as DAY-NRLM in 2015. The programme is supported partially by the World Bank. It aims at creating effective and efficient institutional platforms to enable the rural poor to increase their household income by means of sustainable livelihood enhancements and better access to financial services. Additionally, the poor would also be enabled to attain improved access to rights, public services, and other entitlements. The mission aims at harnessing the inherent capabilities of the poor and equip them with capacities (such as knowledge, information, tools, finance, skills, and collectivization for them to take part in the economy. The scheme started with an agenda to cover 7 Crore rural poor households via Self Help Groups (SHGs) and federated institutions and support them for livelihoods collectives in 8-10 years.
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