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Brand managers use both traditional and social media to promote and advertise their products; traditional media __________, while social media __________.
When customers buy services they consider the ___________ costs such as time.
You recently searched a brand's website to find information about purchasing a new netbook.
This is an example of:
Consumers are able to search for, evaluate, and order products through the Internet. This type of shopping occurs through:
When demand is equal to supply, it is known as _______ demand.
In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
A marketing strategy is the means by which a marketing goal is to be achieved. Two factors that usually characterizing a marketing strategy are: