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Indonesia has announced that its new capital will be called Nusantara. It came as parliament approved a bill to relocate the capital from Jakarta, which is rapidly sinking. Jakarta has become crowded, polluted and is sinking at an alarming rate due to the over-extraction of groundwater. The idea of building a new capital 1,300km (800 miles) away on the island of Borneo was first proposed in 2019. In building a new capital in East Kalimantan, an Indonesian province on the island of Borneo, the government hopes it can take some of the pressure off Jakarta.
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
In a direct channel, all channel functions are performed by:
A company engaged in environmental scanning is:
By using social media to focus on unmet customer needs, it enables marketers to focus on:
In thinking about starting an ad campaign on Facebook, the brand manager considers
Simulated test markets are the same as:
Which of the following statements represents marketing?
Which of the following statements about the terms used for marketing intermediaries is true?
Suggestive selling is a type of:
