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Indian Institute of Management Kozhikode’s (IIMK) Business incubator Laboratory for Innovation Venturing and Entrepreneurship (LIVE) has signed a Memorandum of Understanding (MoU) with the Indian Bank to financially support early-stage startups. Under the MoU, a startup funding scheme, ‘IndSpring Board’ has been launched providing loans up to Rs, 50 Crore.
All of the following marketers would consider unethical practices by consumers, except:
One reason for using magazines as an advertising medium is:
Examples of possible barriers to entry include all of the following with the exception of:
Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
The type of need which a person is shy to admit is known as ___________.
_____________ marketing concept can lead to marketing myopia.
When customers buy services they consider the ___________ costs such as time.
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
For marketers, the primary objective of coupons is to:
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the...
