To take the Financial Literacy drive ahead, India Post Payments Bank ( IPPB ) , in collaboration with Investor Education and Protection Fund Authority ( IEPFA ) under the aegis of Ministry of Corporate Affairs ( MCA ) , launched the initiative called ‘ Niveshak Didi ’ to promote Financial Literacy “ By the women, for the women ” concept . ‘ Niveshak Didi ’ initiative is based on the ideology of women for women as rural area women feel more comfortable to share their queries with a female itself . About IPPB India Post Payments Bank ( IPPB ) has been established under the Department of Posts, Ministry of Communication with 100 % equity owned by the Government of India . IPPB was launched by the Prime Minister, Shri Narendra Modi on September 1, 2018 . The bank has been set up with the vision to build the most accessible, affordable and trusted bank for the common man in India .