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Government e-Marketplace (GeM), the public procurement platform of the Government of India, and the Udyam platform, the government’s MSME registration portal, have signed an MoU to share the data of MSMEs registered on Udyam with GeM. This collaboration is intended to spread awareness and sensitize MSE sellers about the GeM portal.GeM will conduct workshops and training sessions for the Udyam-registered MSMEs on the public procurement portal and facilitate online market linkages for last-mile MSEs in public procurement through seller registration and onboarding on the GeM portal.
All of the following marketers would consider unethical practices by consumers, except:
One reason for using magazines as an advertising medium is:
Examples of possible barriers to entry include all of the following with the exception of:
Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
The type of need which a person is shy to admit is known as ___________.
_____________ marketing concept can lead to marketing myopia.
When customers buy services they consider the ___________ costs such as time.
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
For marketers, the primary objective of coupons is to:
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the...