Deendayal Antyodaya Yojna (DAY-NRLM) launched eSARAS mobile app for marketing support to products made by women in self-help groups (SHGs). The app aims to promote and market authentic handicrafts and handlooms. Foundation for Development of Rural Value Chains (FDRVC) manages the fulfillment centre for processing, packaging, and shipping of products. About Deendayal Antyodaya Yojna Deen Dayal Antyodaya Yojana or DAY is one of the Government of India scheme for helping the poor by providing skill training. The scheme is integration of the National Urban Livelihoods Mission (NULM) and National Rural Livelihoods Mission (NRLM). Deen Dayal Antyodaya Yojana was launched under the Ministry of Housing and Urban Poverty Alleviation (HUPA). Government of India has provisioned Rs.500 crore for the scheme.
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