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Piyush Goyal, Hon’ble Union Minister of Textile, Commerce & Industry, Consumer Affairs and Food & Public Distribution, launched website https://kasturicotton.texprocil.org of Kasturi Cotton Bharat. This website provide a digital platform for necessary information and updates on this initiatives and highlights the registration process for ginners to produce Kasturi Cotton Bharat Brand and its processes that make the branded Indian cotton unique. The Kasturi Cotton Bharat is a joint initiative by the Ministry of Textiles, the Cotton Corporation of India, Trade Bodies & Industry to work on the principle of self-regulation by owning complete responsibility of Branding, Traceability and Certification of Indian Cotton to enhance its’ competitiveness in the global market and create a sustainable ecosystem for all stakeholders involved. Earlier, on the eve of World Cotton Day on 7th October, Ministry of Textiles announced the “Kasturi Cotton Bharat” brand of cotton by which Indian cotton has been endowed with a brand and a logo that represents Whiteness, Softness, Purity, Lustre and Indianness.  Thereafter, an MoU has been signed between CCI on behalf of Govt. of India and TEXPROCIL on behalf of the Textile Industry on 15th December 2022 for a mission-mode approach in positioning of Kasturi Cotton Bharat brand.