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IBM has expanded its partnership with Amazon Web Services (AWS) to launch an innovation lab in Bengaluru to help mutual clients derive value from the latest technologies such as generative artificial intelligence (GenAI). The innovation lab, touted as the first of its kind, is open to clients from around the world to explore joint IBM-AWS solutions and test prototypes and proof-of-concepts relevant across industries such as banking and financial services, automotive, manufacturing, energy and utilities, travel and transportation, and healthcare, among others.
The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:
Changes in the services industry in the future will primarily be driven by each of the following factors EXCEPT:
Tariffs serve primarily to:
The goal of a SWOT analysis is to:
Which type of product positioning would most likely be used to avoid cannibalization?
A form of ownership that involves multiple outlets under common ownership is known as a(n):
Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis...
The marketing component of e-commerce is also known as online marketing and:
Examples of possible barriers to entry include all of the following with the exception of:
Which of the following is an example of durable goods?
