Coca Cola India has joined the Open Network for Digital Commerce (ONDC), while also launching its own marketplace, the ‘Coke Shop’, on the platform.The initial association with ONDC is being supported through SellerApp, which will help the company leverage the ONDC network with its data-driven insights, market intelligence, and strategies.Through the 'Coke Shop’ marketplace model, the company will enable retailers to sell their products to a wider audience on another channel, while facilitating multiple touchpoints for consumers to purchase from.
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