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The central government is planning to sell up to 8% stake in IRCON International through an offer for sale (OFS). The government owns 73.18% in the company, and the 8% stake sale will help it raise about ₹1,159 crore.
Sampling is an appropriate strategy for which type of products?
Which of the following statements demonstrates the formation of a segment based on family size?
The interaction rate is
A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
Organizations (franchisors) that decide to franchise (franchisors) have _____ expansion costs in opening new outlets accompanied by _____ control compar...
When a car company builds a model with an aim of satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as i...
Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 mi...
When a marketer thinks that there is a demand for the product in the market but in reality, there is isn’t, it is known as _______ demand.
Which component of the promotional mix is particularly important for professional service firms?
Brand managers can use Twitter strategically to accomplish all of the following, except:
