The RBI has introduced a Card-on-File (CoF) token facility at the level of banks and other institutions to provide convenience for cardholders to get tokens created and linked to their existing accounts with various e-commerce applications. At present, a CoF token can only be created through the merchant's application or webpage. For a CoF, a token is a 16-digit number unique for a combination of card, token requestor and merchant. Through tokenization, the actual card details are replaced with token credentials that can be used only with the intended merchant.
One of the fastest growing trends in retail locations is:
The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
"Have you been to a dentist within the past six months? __ Yes __ No?" is an example of which type of question?
HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that some...
All of the following are critical aspects that need to be included to ensure a social media strategy is successful, except:
When customers buy services they consider the ___________ costs such as time.
Reminder advertising is most likely to be used at which stage of the product life cycle?
Gasoline would be considered a:
To be identified as a market segment, its members must:
