New NABARD Workshop - Last 4 year trend. March 5 at 5 PM. Register here

    Question

    What changes have been made in the rebranding of Bank of

    Baroda’s wholly-owned subsidiary for cards, now known as 'BOBCARD Limited'?
    A The subsidiary's new tagline is "Banking Reinvented." Correct Answer Incorrect Answer
    B The subsidiary's new logo is named 'Baroda Moon', symbolizing nighttime. Correct Answer Incorrect Answer
    C The rebranding includes a commitment to reimagine the credit landscape with innovative solutions. Correct Answer Incorrect Answer
    D The subsidiary's new logo features a single 'B' letterform. Correct Answer Incorrect Answer
    E The rebranding positions BOBCARD as a traditional and conservative financial partner. Correct Answer Incorrect Answer

    Solution

    Bank of Baroda’s wholly-owned subsidiary for cards, ‘BOB Financial Solutions Limited’, has been rebranded as ‘BOBCARD Limited’ with the tagline “Credit Reimagined”.

    Accordingly, the NBFC has also unveiled a new logo called ‘Baroda Sun’, which comprises dual ‘B’ letterforms that hold the rays of the rising sun.

    The rebranding embodies “revitalised commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings”, adding that it aims to offer customer-centric, solution-driven assistance that assures service through innovation.

    The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner.

    Practice Next