Solution

•     With the aim of strengthening the direct access to consumer or markets for fishermen and unlocking the potential of digital commerce in the field of Indian Fisheries, the Department of Fisheries (GoI) will be signing a Memorandum of Understanding (MoU) with Open Network for Digital Commerce (ONDC) on 19th Feb 2024 at Krishi Bhawan, New Delhi. •     The MoU signing is an important event in the fisheries sector as it's the first time that department is going to enter MoU with ONDC. •     This essential step will provide a digital platform for fisherfolks, fish farmers producers organization, entrepreneurs, SHGs, fishermen cooperatives and other relevant stakeholders in fisheries sector to access wider markets, expanding their reach and potential customer base etc. •     The collaboration between Department of Fisheries and ONDC will facilitate the implementation of technology-driven solutions, improve efficiency, collectivisation and competitiveness of the small scale producers and marketers. •     Further, this collaboration will facilitate capacity building and raise awareness through educational workshops for MSMEs, start-ups, SHGs, small & marginal fishermen, FFPOs, fishers, and market participants in the fisheries sector.