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IPS officer Rashmi Shukla of the 1988 batch took charge as Director General of Police (DGP) of Maharashtra Police. She is the first female to hold this office.
Many banks now offering their customers insurance offerings would be example of:
From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
Sometimes consumers skip one or more of the purchase-decision process stages because of their level of ___________.
Brokers are independent firms or individuals whose principal function is to:
One dimension of the retail positioning matrix is value added, and the other is:
Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
Which method of classifying retail outlets would be most appropriate for describing McDonald's, Holiday Inn, and Subway-all franchise operations?
One of the primary advertising concerns of companies on a small budget is to expose customers in a limited market area to their advertising messages as ...
A dealer is another more imprecise term for each of the following EXCEPT:
Distribution (in the sense of shipping products) is particularly important to which form of competition?