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Under PMAY-U, an interest subsidy of 6.5% is available to households from the Economically Weaker Section (EWS) on housing loans up to ₹6 lakh. This helps make home loans more affordable for EWS beneficiaries.
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
In a direct channel, all channel functions are performed by:
A company engaged in environmental scanning is:
By using social media to focus on unmet customer needs, it enables marketers to focus on:
In thinking about starting an ad campaign on Facebook, the brand manager considers
Simulated test markets are the same as:
Which of the following statements represents marketing?
Which of the following statements about the terms used for marketing intermediaries is true?
Suggestive selling is a type of:
