LIC’s ‘Bima Sakhi Yojana’ aims to appoint 2 lakh women agents over the next three years to empower women and improve insurance penetration, especially in rural areas.
Which of the following statements demonstrates the formation of a segment based on family size?
Several years ago dairies got the idea to target chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk ...
Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
Communication is the sharing of message and requires six elements. Those elements are a source, a _____, a channel of communication, a receiver, and the...
Consumer-oriented sales promotions are:
Franchising is attractive for the franchisee because:
Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular wi...
Which of the following is an example of non-durable goods?
When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs direc...
