"My Times" is an autobiography penned by Acharya Jiwantram Bhagwandas Kripalani, a prominent freedom fighter and political leader. This book provides a personal insight into his interactions with major figures in the Indian independence movement and his role in shaping post-independence India.
Web 2.0 is a term that describes
Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis...
Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
Motivation, Perception; Learning and ------ are psychological influencers
The Make-your-pot Workshop in Crossroad Mall sells custom made pots designed to be given as gifts for almost every occasion imaginable. For the make-you...
Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confuse...
Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nic...
Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that t...
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
