Question
How many aggregators have been successfully enlisted for
pursuing the goal of uniting organisations dedicated to promoting ‘Brand India’ by the One District One Product (ODOP) programme ?Solution
The One District One Product (ODOP) programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry has successfully enlisted over 50 aggregators pursuing the goal of uniting organisations dedicated to promoting ‘Brand India’. The 50th aggregator being Ayurvedic wellness company, Forest Essentials, presenting beauty and wellness ODOP identified value-added products to a global stage. This diverse community of ODOP aggregators spans across 25+ States and Union Territories, encompassing over 160 districts in its representation. This initiative aims to enlighten consumers about the origin of the ingredients in the products they use, establishing a distinct identity and fostering awareness.
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