As per the Income Tax Act of 1961, Section 115JB, the Minimum Alternate Tax (MAT) is calculated at what percentage of the book profit?
The Minimum Alternate Tax (MAT) is calculated at 15% of the book profit. This provision ensures that companies with large profits, but minimal taxable income through exemptions, still contribute a fair share of taxes.
When taxes rise at a faster rate than does disposable income, what must consumers do?
Which of the following is NOT a step-in reduction of customer defection?
An Insurance ad showing an elderly woman being assisted by a nurse trying to convey that she will not have the care she needs because she failed to cons...
Green marketing is:
Sampling is an appropriate strategy for which type of products?
Services such as restaurants and child care are evaluated on _____ properties.
Coupons, sweepstakes, and samples are examples of:
The convergence of real and digital worlds is the result of
A rapidly growing trend in marketing communications is:
The two basic components of a customer's evaluation of services are:
