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Let the cost price of the article be Rs. x Therefore, marked price of the article = Rs. 1.7x Selling price of the article = 0.4 × 0.75 × 1.7x = Rs. 0.51x According to the question, (x – 0.51x) = 539 Or, 0.49x = 539 Or, x = 1100 Therefore, selling price of the article = 1100 – 539 = Rs. 561