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● Statement 1 is correct: The concept of Helicopter money was given by Milton Friedman and deals with the creation of demand in the economy thereby boasting its growth. In situations of slowdown or recession when the people are reluctant to buy then by infusing money in the economy by the Central Bank at zero interest rates would lead to creation of demand and hence revive growth. ● Statement 2 is correct: Providing negative interest rates on deposits acts as a liability for the depositor. If banks provide a negative interest rate on saving accounts instead of +3% (consider) interest, then depositors instead of earning interest would be liable to pay some of the deposits. In case of loans, the borrower benefits as the negative interest charged by the investor would cause the investor to not only lend the money but also pay some extra amount as interest.
The societal marketing concept is most closely related to:
IMC Inc. focuses specifically on social media content marketing for their clients and hence would be considered a:
Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
Wikipedia has a(n) __________ degree of self-disclosure.
Which segmentation factor will members of a local hunting, fishing, and trapping association be characterized as?
A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
Which of the following customer service components is likely to be most critical for Ford when it purchases new-to-the-manufacturer automobile tires (ti...
Which of the following best illustrates the concept of derived demand?
Gasoline would be considered a:
As a recent graduate of university, you decided to open your own nail art studio. In this scenario, you would be classified as a(n):
