Question
Which government regulatory body oversees the regulation
of financial influencers?ÂSolution
While there are no specific regulations from SEBI that address financial influencers, the Advertising Standard Council of India (ASCI), a voluntary, self-regulatory organisation, prescribes that upfront and prominent disclosures must be made by influencers on brand collaborations, advertisements, paid partnership or sponsorships for all such posts on all platforms. It also directs influencers to follow due diligence.
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