Get Started with ixamBee
Start learning 50% faster. Sign in now
The 1929 Lahore session marked a pivotal point with Nehru presiding and the declaration for complete independence being made. January 26, 1930, was designated as Purna Swaraj Day. The 'Do or Die' call was given by Gandhi much later, during the Quit India Movement in 1942, making statement IV incorrect.
The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?
Jamna wants to buy a cat and asks several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which...
_____________ marketing concept involves continuous improvements in a product.
Who defined marketing as ‘A set of all actual and potential buyers of a product’?
When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distribu...
The first decision in developing a promotion program is to:
Each of the following is an example of how services to consumers are adding dimensions of authenticity EXCEPT:
Classification of products using the terms: nondurable goods, durable goods, and services essentially describe the _______ of a product.
