PMAY is an affordable housing scheme under which the central government aims to provide housing for all by the year 2022. Under this scheme government is providing financial assistance to the beneficiaries and subsidy on home loan interest up to 4% taken for tenure of up to 20 years.
HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that some...
Consumer goods are products purchased by the ultimate consumer, whereas _____ are products used in the production of other products for ultimate consumers.
Changes in the marketing environment are a source of _______ and _______ to be managed.
In a situation where coffee bean prices doubled, resulting in the price of coffee doubling as well, consumers may switch to tea, where the prices remain...
Barriers to entry are business practices or conditions that make it difficult for new firms to enter the market. Which of the following is not an exampl...
Components of a consumer's income include:
Consumer-oriented sales promotions are:
Which of the following is an example of non-durable goods?
The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
When a marketer thinks that there is a demand for the product in the market but in reality, there is isn’t, it is known as _______ demand.
