Rs 200-cr 'Technovate Fund' to solve business challenges- Personal care products major Procter & Gamble (P&G) India announced a Rs 200-crore ‘P&G Technovate Fund’ to solve business challenges by fostering innovation and leveraging innovative technology in collaboration with existing and new external suppliers. The fund is part of P&G India’s ‘vGrow’ initiative that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions. The funds will be used to bolster the company’s capabilities in brand building and awareness, consumer research, go-to-market, supply chain, digital analytics, transportation and warehousing, sustainability, and the future of payments.
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